My background is in business, research, and design. I specialize in end-to-end products and services experience. I am adept at conducting user research, analyzing and visualizing data, developing strategies, and creating product/service requirements to solve profound user needs and achieve business goals.

I am passionate about how cultures and social norms influence people’s behaviors and their decision-making processes. I believe that we are the product of our environments and to truly understand any experience, we need to understand the context around it.