At 29, Iona found out she was going to be an aunt to a little girl. She didn’t want her niece to know the highly-functioning invisibly-struggling version of her: she did the Brave Thing.

Iona believes we all have someone in our life who needs a braver version of us to exist. She’s the founder of Brave Thing, co-founder of the breathwork app Soul, and the best-selling author of “Ghost: Why Perfect Women Shrink.” She’s taught 1,000s of women how to upgrade to a braver identity using The Brave One Method™.

She lives in Boston with her husband, a shiba who tolerates her, and a cat she’s never held.