Monday Minute: Tools of Trust – Part 3 – Pathos

It is time for your Fearless Monday Minute. We are deep in our five part mini series on how to build trust with an audience. We’re examining are Aristotle’s Rhetorical Appeals of which there are five. So, in the past, we looked at Ethos and Logos, and today we’re gonna look at Pathos which is translated from the Greek to mean “suffering”. And if we look at it in a contemporary context, we’re looking at connecting to emotion and or feeling. So the way that you’re going to build trust with an audience is to make them feel something, and Maya Angelou very famously said, “people don’t remember what you say or do, they remember how you make them feel”. And your biggest tool in that is going to be a story. Noticing the stories are going to stimulate either anger, sadness, joy, or fear, right, the four emotions, that if you choose the right story, your audiences will feel what you want them to feel, and then they’re going to remember you, and they’re going to trust you.